jordan mccullar
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cdc's hear her campaign
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role: art director & designer
CDC’s Division of Reproductive Health launched the Hear Her  campaign to increase awareness of pregnancy related complications and their warning signs and to help reduce the number of preventable pregnancy related deaths. The brand focuses on the stories of real women, emphasizes how support systems can show up for pregnant or postpartum people, and addresses respectful care from health care professionals.
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digital
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video

organic media
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style guide snippets
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