jordan mccullar
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usda: nutrition security
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role: art director & designer

award: Telly Awards | Silver
With a long history of working to ensure food access across the country, USDA is working to shift the focus to not only access, but access to healthy, nutritious foods for all Americans. Tasked to help lead the charge for a functioning sub-brand with this focus, a look and feel were developed along with various assets, including an award winning video. 
how did we get here? storyboarding examples
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how did we get here? sub-brand look and feel
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