cdc drink less: alcohol and you
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role: senior designer

award: Telly Awards | Bronze

CDC teamed with Hager Sharp to develop and implement a mass communications campaign to shift how much alcohol is consumed by adults who choose to drink. CDC’s Drink Less, Be Your Best campaign focuses on individual level changes in drinking and on increasing support for the prevention of excessive drinking. By using a mix of ad platforms, formats, and targeting parameters through social media and programmatic ads, as well as providing information and an alcohol screening tool, we've maximized the likelihood of CDC’s messages being seen by the target audiences. The campaign also won a Telly Award, namely for the video work.