jordan mccullar
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american academy of
​physician associates rebrand
​

role: art director & designer

award: ADDY | Silver
A large scale rebrand for a long standing organization. The American Academy of Physician Assistants has changed their name to The American Academy of Physician Associates. Along with the name change, AAPA asked for a top to bottom rebrand bringing modern life to the organization. Maintaining core ideas from the original brand, the new and improved update honors the past while welcoming in the future. 
​old
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new
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brand guidelines
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​presentation decks
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web, social, etc
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video production and storyboarding
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short form videos highlighting logo transformation
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